--- title: "About Riccardo Nentwich – Digitalisation & Process Automation" description: "Riccardo Nentwich makes business processes simpler for small and mid-sized businesses. Almost 20 years in digital: over 10 years as Team Lead UX & Design at coma, co-founder and managing director of tallycore." url: "https://riccardonentwich.com/en/about/" language: "en" translation: "https://riccardonentwich.com/ueber-mich/" --- About # Riccardo Nentwich Almost 20 years in digital. UX, product, marketing and sales, and since 2023 processes and automation. Today I make business processes simpler in small and mid-sized businesses. - Today Digitalisation & process automation for small and mid-sized businesses - Entrepreneur Co-founder, shareholder & managing director of tallycore - Previously over 10 years as Senior UX Strategist and Team Lead UX & Design, coma AG - Since 2023 Automation and AI workflows in practice - Based in Waldkraiburg; in person in Southeast Bavaria and the Munich area 01 Career ## Not a fresh start. A logical next step. First design, then user experience and products, then strategy and sales, today business processes. Each stage prepared the next. 1. Today ### Digitalisation & Process Automation self-employed, Waldkraiburg Making business processes simpler in small and mid-sized businesses: analyse, digitalise, automate. 2. In parallel ### Co-founder, shareholder & managing director tallycore My own software company: a platform for casting and model agencies. More on this in the next chapter. 3. 2015 – 2026 ### Senior UX Strategist, Team Lead UX & Design coma AG, digital agency, Munich - Led the UX/design team, several projects in parallel for mid-sized companies and corporations - Sparring partner at board and managing-director level, from strategy to implementation - Shared responsibility for new business: pitches, pricing workshops, concepts and proposals - Helped build up the “B2B Software” business unit Since 2023Introduced and documented AI workflows and automation for process optimisation. Clients of coma AG, looked after with my team (selection)BayWa · Webasto · Hoerbiger · Media Markt / Saturn · ELATEC · Rothaus · XING Events · OPED · ByCS · ConSense · KEM Küppers · Mikrogen · Naturwerke · IP7 Technologies · TriCAT · Techcast · Tempo · Montana Energie · Katholische Stiftungshochschule · Isartalakademie · Kino, Mond & Sterne 4. 2010 – 2015 ### Head of Design, UX/UI and Art Direction Built up and led a design team; conceived and designed digital products, apps and mobile applications. Freelancing for brands and agencies in parallel. 5. 2006 – 2009 ### Vocational training as a media designer, digital and print (IHK) The craft: design, typography, print and digital media. 02 Entrepreneur ## My own company. My own responsibility. With tallycore I did what I do for clients today: understood an entire industry process and translated it into software. [![Home page of the tallycore software: enquiries, talent, clients and projects in one interface](https://riccardonentwich.com/_astro/tallycore-startseite.Dp3SJjnJ_1i1P4u.webp) ](http://tallycore.com/)[Go to the tallycore website ↗](http://tallycore.com/) Casting and model agencies work with many people involved, tight deadlines and information that goes back and forth between inboxes, lists and individual tools. tallycore brings this process together in one platform, from the first enquiry to the invoice. What began as the solution to a specific problem has become a product in its own right, with packages that grow with the agency. - Management Entrepreneurial responsibility for budget, priorities and partners - Product Concept, UX and product management of the platform - Market Positioning, marketing and go-to-market - Sales Winning clients, costing quotes, developing client relationships > “That is why I know digitalisation not only from consulting, but with my own budget, my own priorities and my own responsibility.” 03 Background ## Five disciplines. One view of the process. For me, process work is the sum of everything that came before. That is why I see more in a process than the technology. 1. 01 ### UX & strategy Web applications, native apps and websites: understanding users, structuring requirements, developing strategies. For you: Solutions your team likes to use. 2. 02 ### Information architecture & design Organising complex content and functions until they look simple. For you: Processes you understand at a glance. 3. 03 ### Online marketing & sales Lead generation, CRM, pitches, quotes and costing. For you: Processes that start with the customer, not in the system. 4. 04 ### Digital product management Prioritising, deciding, shipping: as team lead and with my own product, tallycore. For you: The smallest sensible step first. 5. Today ### Business processes & automation Since 2023: workflow automation, interfaces and AI workflows in practice. For you: Routine runs automatically. Decisions stay with people. 04 Approach ## How I look at a process. The systems stay. What changes is the manual work before, between and after them. Example: an enquiry by email passes through two existing systems. Four steps: see the process, spot the friction, check the benefit, choose the technology. 1. Before: details from the email are retyped by hand. Worth it, will be taken over automatically. 2. System A stays. 3. Between: data is transferred by hand. Worth it, will run via an interface in future. 4. System B stays. 5. After: following up stays with people. 05 Client voice ## “In the end, it actually gets done.” > Riccardo worked with us to sharpen our positioning, analysed our internal processes and documented them properly, built effective landing pages and started the first improvements to our business processes, including marketing and sales. What convinces me most: he brings our employees along – motivating, and on an equal footing. Working together is efficient, and in the end it actually gets done. Klaus Unterseer Managing Director, Printex24, Riedering Ongoing collaboration Printex24 helps companies organise their print and textile production efficiently. Translated from German. 06 Value ## What you get out of it. Experience only counts when it changes something in the project. - ### Hands-on I don’t just design concepts, I implement them myself. From the first conversation to the running process, you have one point of contact. - ### Experience Almost 20 years of digital projects for mid-sized companies and corporations, from an agency and from an entrepreneur’s perspective. - ### Combination UX, product, sales and technology in one person. No friction losses between consultant, designer and developer. - ### Entrepreneurial view I ask first whether a change pays off. And I say so if it doesn’t. - ### Bringing people along Your team is involved from the start. That is why a solution actually gets used day to day. - ### Network If specialist knowledge is needed, I bring in experienced partners. Responsibility stays with me. What you will not get from me: a tool decided in advance. AI where a simple rule will do. Percentage promises before anyone has seen your process. [How we work together](https://riccardonentwich.com/en/services/) 07 Insights ## How I work, written down. With tools you can use without me, too. Tool ### [Process Profile: capture a business process on one page](https://riccardonentwich.com/en/insights/process-profile/) Trigger, result, steps, friction points, volume, exceptions and decisions: one process on one page. For printing, with instructions and examples. Fill-in templatePDF 21 September 2026 [All content under Insights](https://riccardonentwich.com/en/insights/) ![Riccardo Nentwich, smiling, in a black T-shirt with arms crossed](https://riccardonentwich.com/_astro/riccardo-cutout.B2ql8j8U_ZSwanI.webp) Get in touch ## Let’s get to know each other over a specific process. 30 minutes, free of charge. You tell me where things get stuck, I ask questions. Afterwards we both know whether a next step makes sense. [Arrange an initial call](https://riccardonentwich.com/en/initial-call/)